A VoIP reseller isn’t just reselling someone else’s service—it’s about building a profit-driven business on your terms. Partnering with the right reseller program means you don’t have to worry about managing complex infrastructure. Instead, you can focus on growing your business and increasing your monthly recurring revenue.
Growing Market Demand for VoIP Services
Let’s get to know the industry and opportunity waiting for you. Internet-based phone services aren’t the future—they’re the present. Traditional phone lines? Please, that’s ancient history. Businesses today need flexible, cost-effective communication solutions, and that’s exactly where VoIP resellers step in.
It’s no surprise to us that 70% of businesses have already adopted VoIP as part of their communication strategy. And you can bet that the number is only going up as more companies ditch expensive, outdated landlines for flexible, cost-effective solutions.
As a VoIP reseller, you’re tapping into a high-demand market where companies actively look for reliable, cost-effective communication solutions.
What is a VoIP Reseller
Before we dive in, let’s tackle the big question: what is a VoIP reseller? At its core, a VoIP reseller is a business that leverages a reseller model to offer VoIP services. Sounds straightforward, right? But here’s what many don’t realize—once you start down this path, you have more than one way to go. There are different VoIP reseller models for you to choose, so let’s go through them and see which on is the right fit for your MSP.
Understanding VoIP Reseller Models: White Label vs. Agent
The truth is not all VoIP reseller programs are created equal. Your choice determines how much control you have, how much you earn, and whether you actually own the customer relationship.
Let’s break it down—because the right VoIP reseller model isn’t just about selling, it’s about building a business that works for you.
What Is a White Label VoIP Reseller?
A white label VoIP reseller is an MSP or telecom provider that sells VoIP services under their own brand while maintaining full control over pricing, billing, and customer relationships. You get it all!
✅ You act as the provider—your customers see your brand, not your vendor’s.
✅ You set pricing and margins, keeping up to 70%+ profit per customer.
✅ You own the billing and customer experience, which increases your business valuation.
✅ You have full technical control, including access to call logs and troubleshooting tools.
🚨 Tax & compliance responsibilities fall on you—but Avalara automates tax calculations, and for a small fee companies like CSI can handle filings if you don’t want to.
What Is a VoIP Reseller Agent Program?
A VoIP agent program is a referral-based model where MSPs and IT providers sell another company’s VoIP services in exchange for a commission.
❌ You don’t own the customer—the provider does. When you go to sell your business one day that value gets added to their books, not yours.
❌ You have no pricing control—the provider sets all rates.
❌ You earn only a small commission (typically 15-20%), with no long-term revenue ownership.
❌ Support is out of your hands—if there’s an issue, you’re just the middleman between your customer and the provider.
✅ No tax or compliance responsibilities—since the provider owns the customer, they handle all regulatory filings.
🚨 The biggest risk? You don’t own your customers.
An agent program might seem like the easy route, but let’s be real—it’s not. The provider claims they’ll handle support, but when something goes wrong, your customers aren’t calling RingCentral. They’re calling you.
And here’s the kicker—when it’s time to sell your MSP, those customers you worked so hard to land and support? They don’t add value to your business—they add value to the provider’s. Meanwhile, you’re left with a small commission and none of the long-term benefits.
You put in all the effort—closing the deal, supporting the customer, keeping them happy—and at the end of the day, all you get is a paycheck that disappears when the contract ends. Does that sound like a smart business move? Didn’t think so.
Which Model Fits Your MSP?
- Desire full control and higher profits? → The White Label Model is ideal, offering complete ownership and higher margins.
- Prefer a hands-off approach with minimal responsibilities? → The Agent Program suits you, with the provider managing a portion operations.
At the end of the day, it’s about owning your business—not just selling someone else’s.
Why You Should Be a VoIP Reseller
It’s a No-Brainer for MSPs
Most MSPs don’t realize they’re sitting on a gold mine—their existing customer base. Businesses already trust their MSPs for IT, security, and infrastructure. If you’re not offering VoIP, you’re not just missing out on revenue—you’re leaving the door open for competitors who do.
It’s Not About Selling More—It’s About Selling Smarter
Already have a customer base? Then you’ve got a built-in audience to sell VoIP to—no cold prospecting required. Everyone needs a phone system, and your customers are already doing business with you. Why wouldn’t they bundle VoIP with a provider they know and trust? It’s an easy upsell that delivers a serious boost to your MRR.
VoIP isn’t a hard sell—it’s a natural extension of the services MSPs already provide. If customers trust you with their IT, why wouldn’t they trust you with their phone systems?
Many MSPs don’t think of VoIP as a major revenue driver until they see just how profitable it can be:
- 100 customers with 10 users each = 1,000 seats
- Convert just 500 seats at $20 profit per seat → That’s $10,000/month in MRR
- And because VoIP operates on a subscription model, that’s steady, predictable income month after month
And the best part? Once the system is set up, it runs with minimal ongoing support. There aren’t many things in life where you can put in so little and get so much in return. Talk about pressing the EASY button!
Faster Installations, Fewer Headaches, Happier Customers
Expanding your tech stack shouldn’t mean reinventing the wheel and adding on astronomical costs. You’re not looking to build a telecom company from scratch—you just want an easy, profitable way to add significant value to your business and services offering.
Becoming a VoIP reseller lets you do exactly that—without the headaches of massive upfront costs or infrastructure. Whether you choose an agent or white-label model, you can start selling quickly, keep your overhead low, and create a steady stream of recurring revenue with minimal lift.
If You’re Not Selling VoIP, Someone Else Will
Here’s the real risk MSPs don’t talk about enough: if you’re not offering VoIP, another provider will.
IT services and VoIP go hand in hand. If your customers need a phone system and you’re not offering it, they’ll find someone who does. And once another provider gets in the door, what’s stopping them from pitching their own IT services too?
Adding VoIP doesn’t just boost your revenue—it locks in your customers and makes your MSP more valuable to them.
A Stable, Scalable Revenue Stream
Subscription-based models mean you earn recurring revenue every month. That’s money in the bank! Whether you’re earning commissions as an agent or setting your own margins in a white-label model, VoIP reselling provides predictable, ongoing income that you can count on.
Some of our partners are pulling in $17K a month in VoIP sales with RingLogix. Imagine what an extra $17K in MRR could do for your MSP. A long-overdue vacation? Private school tuition? A faster track to retirement? The choice is yours—because recurring revenue doesn’t just grow your business, it gives you more freedom.
And that’s the key: VoIP isn’t just another service—it’s a long-term business stabilizer.
- It’s predictable. Unlike one-time IT projects, VoIP provides steady, recurring revenue.
- It’s scalable. Once the system is in place, support demands are minimal compared to other MSP services.
- It increases business valuation. When it’s time to sell your MSP, your recurring VoIP revenue adds value—unlike agent commissions, which disappear when the contract ends.
How to Become a VoIP Reseller
1. Choose a Rock-Solid Provider
Don’t settle for second best. Your VoIP provider is the backbone of your customers actually want and need, so choose one known for its uptime, flexible pricing, and features that actually deliver.
After all, your reputation—and your bottom line—depend on it. We might be biased, but RingOS was built specifically for MSPs who want full control, high margins, and a seamless experience. Learn more about RingLogix here.
2. Set Prices That Win
Know your costs and set competitive prices that keep customers happy and your margins even happier—it’s basic arithmetic. But here’s the thing: with an agent program, you don’t have full control.
Sure, you can earn a decent commission, but at the end of the day, you’re playing by someone else’s rules. You don’t control the pricing, the customer experience, or the long-term value of that relationship. Meanwhile, every customer you send to RingCentral or another agent program adds to their business value—not yours.
Now think long-term. One day, when you’re ready to sell your MSP or retire, what will your business be worth? If you own the customer relationships through a white-label model, that revenue stays with you—not some big-name provider. That means a higher business valuation, more leverage when selling, and a bigger payday when you exit.
So if you want real control, higher margins, and long-term business value, white-label VoIP isn’t just the better option—it’s the only option.
Craft a Killer Marketing Strategy
Marketing isn’t just about getting the word out—it’s about getting the right message to the right audience in a way that makes them take action. Whether it’s social media, email campaigns, targeted ads, or cross-selling to your existing customers, your strategy should make it clear why you are the VoIP provider they should trust.
The good news? You don’t have to figure it out alone. At RingLogix, we give you a comprehensive onboarding and go-to-market kit, so you can hit the ground running with everything you need to start selling fast. No guesswork—just a proven strategy to win more customers and grow your MRR.
What’s Stopping MSPs from Becoming VoIP Resellers?
It’s not complexity. It’s not some impossible barrier to entry. The real reason MSPs hesitate to become VoIP resellers? Themselves.
The truth is, many MSPs talk themselves out of it before they even look at the facts. Whether it’s concerns about taxes, the belief that VoIP is just an “add-on,” or the assumption that it’s too much work—we’ve heard it all.
But here’s the thing: none of them hold up. Let’s break down the most common reasons MSPs hesitate—and why they’re missing out on a huge opportunity.
❌ “VoIP Is Just an Add-On”
The Concern:
MSPs think VoIP is just another small-ticket item that won’t move the needle on revenue.
The Reality:
VoIP is an MRR powerhouse. The numbers speak for themselves:
🔹 100 customers with 10 users each = 1,000 seats
🔹 Convert just 500 seats at $20 profit per seat = $10,000/month
That’s $120K a year in recurring revenue—without hiring more staff or adding huge overhead.
The Fix:
✅ MSPs already have a built-in audience to sell VoIP to.
✅ Bundling VoIP with IT services makes it a no-brainer upsell.
✅ High margins + low churn = long-term profitability.
❌ “It’s Too Much Work”
The Concern:
MSPs assume setting up VoIP means managing infrastructure, complex provisioning, and heavy customer support.
The Reality:
With the right platform (like RingOS), VoIP runs itself. You get a fully automated system, so you can “set it and forget it.” And when support is needed, you have full access to call logs, SIP traces, and real-time diagnostics—meaning faster fixes, fewer headaches, and happier customers.
The Fix:
✅ Automation eliminates manual work—systems are up in hours, not days.
✅ Self-service tools let MSPs solve issues instantly.
✅ RingLogix support is there when you need backup.
❌ “I Don’t Want to Lose Focus on My Core Business”
The Concern:
MSPs worry that adding VoIP will distract from their core IT services.
The Reality:
VoIP strengthens your business—it doesn’t distract from it. If your customers don’t get VoIP from you, they’ll get it from someone else. And once another provider gets in the door, what’s stopping them from pitching IT services too?
The Fix:
✅ Bundling VoIP locks in your customers and increases their lifetime value.
✅ You control the relationship instead of leaving the door open for competitors.
✅ More services = more revenue per customer with minimal extra work.
Dealing with Taxes as a VoIP Reseller
The Concern:
VoIP has telecom taxes, and the last thing an MSP wants is to deal with complicated tax compliance.
The Reality:
Taxes are not a roadblock. When you partner with RingLogix, Avalara automates tax calculations, ensuring you always know exactly what needs to be filed—no guesswork, no surprises. And if you don’t want to deal with filing? Our partner CSI handles registration, filing, and remittance for you. It’s a simple business expense—basically covered after selling just 20 VoIP seats.
The Fix:
✅ Avalara calculates taxes automatically—no manual work.
✅ CSI can handle everything for you for about $600/month.
✅ Sell just 20 seats, and it’s paid for. After that? It’s all profit
Final Thoughts: Are You Leaving Money on the Table?
Let’s cut to the chase—if you’re not offering VoIP, you’re leaving revenue and customer control wide open for someone else. MSPs who add VoIP aren’t just increasing their margins; they’re locking in their customers, increasing business valuation, and creating predictable, recurring revenue that keeps their business stable and scalable.
The best part? It doesn’t take a massive investment to get started. Whether you choose white label or a co-branded model, you can start selling quickly without the hassle of building infrastructure or navigating complex tax compliance on your own. The real risk isn’t getting started—it’s doing nothing and watching another provider step in.
So, what’s stopping you? The opportunity is there, the demand is growing, and with the right VoIP partner, you’ve got everything you need to turn this into a major revenue stream. The only question left is: Are you ready to make it happen?
