How can you possibly grow your MSP if you have to always rely on small commissions without true customer ownership? The answer is you can’t. You may think the agent program is an easier option, but If you’re focused on sustainable growth for your MSP, it's likely not the best path.
White label VoiP is a solution that allows you to maximize profits and own the entire customer relationship. You can say goodbye to the middle man frustration and get ready for an easier way to boost your MSP business value. In this blog we are going to talk about how you can maximize profit with white label VoIP.
What is White Label VoIP
Before we get started, let’s make sure we are all on the same page. What is white label VoIP? The concept is very simple, you sell VoIP services under your own brand. If you're an MSP and thinking “What’s the big deal?”—hold on, I’m about to drop some knowledge. The hardest part of the entire process is building rapport and making the sale. Great! You’ve already done that. But with agency programs, after all that hard work you turn around and hand them over. Tragic!
Is that measly 15-20% really worth it? Uhhh no, not when you can be making up to 70% profit margins! And here's the kicker—when your customer runs into a problem, they call you and not the RingCentrals of the world. So now you own all the headaches and your MSP gets none of the value added. Talk about a lose-lose situation!
And why?
Because it’s easy?
Because it’s what you know?
Because it’s just what you do?
When you’re sick of building someone else’s business, you have a choice. You can do nothing and keep doing what you’ve been doing (we bleed for you if you choose this option). OR you can take control. Making the switch to a white label VoIP solution is the key to finally reaching what we all dream of…The grand finale where you sell your MSP and ride off into a well-earned retirement. I can see it, can you?
Why White Label VoIP Equals More Profit
For those who are already selling VoIP, agent programs can seem quite attractive. They’ve got the big name, training and sales tools, and let’s not forget they handle support. It probably feels like you can just sit back and relax and watch the money flow in each month. These are some pretty big selling points. But let’s do the math. Imagine an MSP that currently sells VoIP services through a traditional agent program. In this model, the MSP earns on average a 15% commission on every VoIP service sold. For a typical small business customer paying $500 per month for VoIP services, the MSP earns only $75.
By switching to a white label VoIP model, the MSP now controls the entire VoIP service, including pricing, billing, and customer support. They no longer rely on a third-party provider to take a cut of the revenue. Instead of earning just 15%, the MSP can now set their pricing and typically retain 70%+ of the monthly revenue.
But wait, what about all those perks the agent programs offer?
The truth is most white label VoIP platforms offer all that and more. Solutions like RingLogix provide extensive training, an entire partner enable portal with marketing assets at the ready, you get your own dedicated partner growth manager, and 24/7 support there to help you with just about anything.
One thing you won’t get with those big agent programs is a voice—both for your brand and in how you're supported. With RingLogix, you’re not just reselling someone else’s service; you’re building your own.
➤ Related Content: White Label VoIP Solutions: Unlocking New Revenue Streams for MSPs
How to Get Started with White Label VoIP
MSPs have many choices when it comes to white label VoIP platforms. The huge variety of options can make the process of choosing the right platform difficult.
When looking at different white label VoIP platforms, use these tips to help you choose the best option for your MSP business:
- Compare Features and Functionality
When comparing platforms, the first place to start is with the features available. Any VoIP tool will include phone functionalities, but what other tools are available as well? Can you offer your clients voice chat, instant messaging, or hosted call centers? Another thing to consider is the integrations available within the tool. Can you easily connect the tools your clients use now—like Zoom and Microsoft Teams—to the platform? - Consider Scalability and Flexibility
Good enough for now is not good enough when you want to grow your business. Consider how easy it is to add new clients, add new phone numbers to existing clients, and add new services to a white label VoIP platform. The right platform should allow you to scale your business and grow alongside you—not cap your number of clients, users, and tools. - Evaluate Customer Support and Training
When comparing platforms, consider the levels of support you'll receive—both for you and for your clients. Does the platform have a free tutorial library online? Do they have dedicated phone and chat support? Or will you be left to troubleshoot any issues on your own? - Assess Pricing and Billing Controls
What kind of return will you see from your investment? Some VoIP platforms cap your earnings or limit your pricing options. Look for a platform that lets you set your own pricing structure for optimal return. Additionally, you'll want to look at the billing options available on the platform. Does it offer integrated billing, or do you have to use a third-party tool? These questions are important to consider beyond just the cost of the platform, as they'll impact your overall ROI.
➤ Related Content: How to Choose a Multi-Tenant PBX
White label VoIP allows you to own your brand, control your pricing, increase your profit margins significantly, and much more. By partnering with a reliable platform that offers scalability, flexibility, and dedicated support, you're setting your MSP on a path to long-term success and profitability.
The choice is simple—stop building someone else’s business and start growing your own. With the right white label VoIP partner, you can boost your monthly recurring revenue, offer more value to your clients, and take full control of your business’s future.
