"Email marketing is outdated." Or worse, “Email marketing is dead.” That generalization is a bit harsh. But if you've been in digital marketing or even loosely related to marketing for any length of time, you've undoubtedly heard this myth from people who most likely don’t know any better. That’s okay; we’re not here to judge but to help dispel these incorrect beliefs instead.
Despite the rise of social media tightening attention spans and the addition of numerous communication channels, email marketing remains one of the most effective ways to engage customers and drive growth. In fact, research from Litmus found an impressive return on investment (ROI) for email marketing in software and technology—averaging about $36 for every $1 spent. That's an incredible 3,600 percent ROI.
Why does email marketing continue to flourish in a crowded and fractured communication space? Simply put, email is personal, direct, and permission-based. Unlike pushy ads or easily ignored social posts, emails land directly in your audience’s inboxes. If you're an MSP, telecom provider, or SMB owner, mastering email marketing strategies can mean the difference between just maintaining your customer base and significantly growing your business.
You’ve already earned some trust by having your customers email; don’t waste the opportunity. Build more trust with thought provoking, value-based communication.
Before talking strategy, the foundation of email marketing involves sending targeted, personalized messages to potential or existing customers via email. The key is understanding it’s more than just sending newsletters or announcements—effective email marketing is a strategic approach to fostering relationships by building trust through providing valuable information, which ultimately drives business growth. Well-defined email marketing strategies include elements like audience understanding, content personalization, and automation, aiming to optimize engagement and achieve higher ROI from email marketing efforts.
Why should MSPs, telecom providers, and SMBs prioritize email marketing?
Setting clear email marketing goals and objectives is the cornerstone of any successful email marketing campaign. Without well-defined goals, your efforts can become scattered and ineffective. Common goals for email marketing include increasing brand awareness, generating leads, driving sales, and enhancing customer engagement.
To make sure your goals are able to be implemented, adopt the SMART criteria—Specific, Measurable, Achievable, Relevant, and Time-bound. For instance, instead of a vague goal like “improve open rates,” aim to “Increase email open rates by 20 percent within the next three months.” This specificity not only provides a clear target but also allows you to measure progress and adjust your strategies accordingly.
By setting SMART goals, you can create focused and effective email marketing campaigns that strike a chord with your audience and drive meaningful results.
Let’s begin by taking some of the pressure off because not every email will resonate with every customer, and that’s okay. In fact, it’s expected that they won’t. Segmentation—the practice of grouping your contacts by shared traits or behaviors—allows you to personalize your emails, significantly increasing engagement by delivering relevant content.
For example, RingLogix leverages customer segmentation to help MSPs better understand their clients’ unique challenges. Personalized content not only boosts open rates but significantly increases customer satisfaction and loyalty.
Engaging emails are relevant, informative, and sometimes even entertaining. Focus on clear, concise messaging that speaks directly to the reader’s needs. Include practical tips, industry insights, and updates that your audience genuinely cares about. When your emails consistently provide value, your readers look forward to them rather than dread them. Consider creating a blog post to give deeper insights and direct readers to it from the email.
Email deliverability is just the first hurdle and isn't solely about avoiding spam folders; it's about getting noticed. If your emails are only sales flyers or look how good we are type of communication, then your readership is going to plummet. The bulk of the emails you send should be informational and focused on solving a problem the reader has. Here are a few tips to boost engagement:
According to a recent report from Constant Contact, an average rate of 37.27 percent of emails sent will be opened for all industries. To dig even deeper, only 1.36 percent actually clicked the link in the email.
Marketing automation helps streamline your workflow and ensures consistent engagement without consuming excessive resources. In other words, there’s an ability to create triggers and if/then statements that kick off tasks without needing human intervention. Automation can produce personalized emails based on customer behavior—like sending welcome emails to new subscribers or re-engagement campaigns to dormant users. Additionally, optimizing email campaigns through A/B testing subject lines and segmenting lists can significantly enhance engagement and drive conversions. These are all determined paths you can take when using marketing automation.
RingLogix provides MSPs with integrated tools to automate their email marketing and easily connect to CRMs, all in an effort to enhance customer journeys and guarantee consistent communication.
Your email list is one of your most valuable marketing assets. A well-curated and vetted list can significantly enhance your email marketing efforts, leading to better customer engagement and higher conversion rates. Here are some strategies to build and manage your email list effectively:
Creating effective email marketing campaigns requires a deep understanding of your audience and their preferences. Here are some fundamental customer engagement techniques to help you craft emails that capture attention and drive action:
With a significant number of users checking emails on their mobile devices, designing mobile-friendly emails is no longer optional—it’s a necessity. Here’s how to ensure your emails look great on any device:
By following these tips, you can create effective email marketing campaigns that not only reach your audience but also engage and convert them, helping you achieve your marketing goals.
You really have to catch the reader’s eye with not only interesting titles but also with subject matter they actually care about. It has to be a one-two punch to start building their trust, so eventually, they won’t even think twice and will open your emails every time. Here are some actionable email campaign best practices you can implement immediately:
RingLogix isn't just another service provider; it's really the only partner you’ll need in telecom. Known for simplifying business communications, RingLogix equips MSPs and telecom providers with industry-leading tools and strategic insights that simplify marketing efforts and drive measurable results. What good is having a partner program if you’re left without access to the experience and insights an ally like RingLogix offers?
RingLogix’s white-label programs are specifically designed to empower MSPs, providing them access to:
The RingLogix approach ensures MSPs not only market themselves effectively but also build lasting relationships that drive consistent revenue.
Email marketing isn’t going anywhere—in fact, people are drawn to real-life scenarios and teachable moments. The image of perfection that’s plagued social media for so many years is crumbling away. People want authenticity. By effectively applying email marketing strategies like audience segmentation, compelling content creation, and strategic automation, MSPs and telecom providers can significantly improve customer engagement and accelerate long-term growth. Additionally, leveraging positive customer feedback in your promotional materials can enhance conversion rates and build trust.
Are you ready to level up your email marketing game and unlock the potential for substantial business growth? Contact RingLogix today for tailored guidance and support to inject some life into your marketing strategy.