How to Tailor Your MSP Marketing to Reach Your Target Audiences

MSP marketing is no easy task, we know, and it’s vital that you create a marketing strategy that helps you reach your business goals. Below, we go over a few key factors in creating your own successful marketing strategy. With these key tips and tricks, you should be well on your way to capturing leads through purposeful marketing. 

Create an MSP Marketing Plan  

First and foremost, you need to come up with a marketing plan. While you are creating your plan, you will need to consider what your overall goals are and what you are willing to do to meet these goals. Some things to consider when creating your plan include any brand messaging you may want to portray and tactics you want to perform while keeping your ideal customer base in mind.   

Along those lines, you absolutely need to know who your ideal customer base is. You need to take the time to learn as much as you can about the verticals you are going after. When you know the day-to-day struggles of your would-be clients, you have the unique opportunity to address their pain points that competitors may not even know about.    

Keep Your Messaging on Point  

Once you have a plan in place, you can begin to take action. However, one thing to continuously circle back to is to ensure that your MSP marketing efforts stay on point. It can be fun to come up with new and exciting ideas to spark the interest of leads. However, if you don’t keep your messaging focused, you run the risk of confusing leads or attracting those who will never be leads. Some quick tips on keeping your message on point include:   

• Customers First: When creating a new marketing campaign, keep your customers in mind. What are their pain points, and how can your product help? What would make their day easier? If you can answer some of these questions within your campaign, you will attract your ideal leads.   
• Spell it Out: Your messaging should include what your offerings include and who you service.  
• Brand image: Think about what you want your brand to represent. Most successful brands seem knowledgeable and trustworthy. In fact, 83 percent of shoppers prefer to buy from a company they trust.   

Inbound Marketing  

Inbound marketing offers potential customers valuable content. This content can come in the form of educational posts, helpful tips and tricks, webinars, how-to videos, and so much more. Companies that use inbound marketing become a resourceful partner to their customers.   

One way that inbound marketing ensures the target audience is reached is through search engine optimization or SEO. In fact, 88 percent of those who use SEO will increase or maintain their investment in 2023.  

Digital Presence  

Some key places to utilize SEO are your website and your social media accounts. Each social media platform has its own unique audience and use of SEO keywords. If your target audience includes business owners of automotive shops, you may want to use keywords like ‘automotive phone service.’   

Another aspect of social media marketing is the age of your target audience. Are they mostly Gen Z, millennials, Gen X, or baby boomers? Knowing what generation age category, they fall into can help you focus your attention on the right platform. Please reference the chart below to see which generation favors which social media platforms.  

Outbound Marketing  

Although inbound marketing offers fantastic ROI, some of the tried and tested methods of marketing should also be a part of your MSP marketing strategy.   

• Email Marketing: Email marketing has become easier than ever. If used alongside your inbound marketing, you can capture the right email address and craft the right messages to help move those leads through your sales funnel. A few tips: keep your messaging short; no one is going to read a long email. In fact, 75–100-word emails have some of the highest response rates.   
• Advertising: When using advertising, you need to consider digital outlets along with other forms of physical advertising. Google Ads, social media ads, and local periodicals are all great platforms to advertise on.   

MSP marketing isn't a breeze, but a killer strategy is your ticket to business success. Craft a plan that vibes with your goals and target audience. Know your customers, hit their pain points, and stay on message. Embrace inbound marketing with killer content and SEO. Nail your digital game, hit the right platforms, and mix it up with snappy email campaigns and savvy ads. Blend digital and traditional, and you're set for MSP marketing success.